The ABC’s of skincare

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It can be extremely confusing trying to decipher each ingredient in your skin care products. Vitamin this, vitamin that. 

AHA this, BHA that. Then each ingredient can have several names for each of the forms that it comes in! So are you wanting to know the main powerhouse ingredients you should look for? Sit tight, I’m about to give you a schooling of the ABC’s (and E’s) of skin care.


A, B, C and E. Ideally we want each and every one of these somewhere in our daily regime.

Vitamin A – aka. Retinol, Retinal, Retinyl Palmitate, Retinoic Acid, Beta-Carotene and so many more. Vitamin A is arguably the best vitamin for skin. It stimulates the production of collagen and elastin, increases the formation and turnover of our skin cells, normalises the production of oil in the skin AND it is the only ingredient that can correct the DNA within our skin cells to create. Amazing right? Get some A into your skin diet with our Vitamin A Cleanser, Refining Moisturiser and Refining Serum.

Vitamin B – aka. Niacin/Niacinamide/Nicotinamide (B3), Panthenol (B5) are incredibly soothing and healing ingredients as they work to improve the skin’s barrier. B3 works like a natural anti-biotic against the dreaded acne bacteria, and also breaks down abnormal pigmentation. Triple whammy! Try our Ultra Nourishing Cleanser, Hydraboost Moisturiser, Vitamin B serum and Illuminating serum for “B”-eautiful skin!

Vitamin C – aka. Ascorbic acid, Magnesium ascorbyl phosphate, Sodium ascorbyl phosphate, sodium ascorbate, ascorbyl palmitate etc. Vitamin C is a potent antioxidant used to protect the skin from free radical damage. Imagine it as a little umbrella, protecting the DNA of our skin cells. It is Vitamin A’s best buddy! Vitamin C also brightens the skin by breaking down pigmentation, and strengthens the capillary walls. And similar to Vitamin A, also stimulates collagen and elastin growth. Find Vitamin C in our Vitamin C Moisturiser, Clearing Serum and Purifying Cleanser.

Vitamin E – aka. Tocopheryl, Tocopheryl Acetate. Vitamin E is “E”-ssential for the protection and nourishment of skin. It is a powerful antioxidant that protects the outer membrane of skin cells, ensuring the skins ability to retain moisture. Vitamin E is the big cuddle your skin has been waiting for! You’ll find the cuddl-“E” vitamin in our Pineapple Enzyme Peel, Peptide Rich Moisturiser, Refining Serum, Refining Moisturiser and Hydraboost Moisturiser.

While we’re talking about letters, there’s also AHA’s and BHA’s.


Lactic acid and Glycolic Acid. These little beauties are like pacman to our dead skin. They dissolve the little bonds that adhere all the layers of dead skin cells together. This results in a smooth, hydrated complexion. Find Lactic acid in our Vitamin A Cleanser and Dual Action Exfoliant. Find Glycolic acid in our Purifying Cleanser, Pineapple Enzyme Peel, Clearing Serum and Illuminating Serum.


Salicylic Acid. This is the oil soluble cousin to Lactic and Glycolic. Salicylic Acid works inside the follicle, dissolving built up debris and excess oil. Perfect for breakouts and congestion!

Salicylic – Purifying Cleanser, Clearing SerumIllumrinating Serum and Banish that Blemish.

Visit one of our stockists for a professional Chemical peel to experience an ultimate exfoliating treatment.

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